Once upon a time, Apple was a hardware company that also maintained a software and media ecosystem since it helped drive purchases of Macs, iPods and more. But over the years, the software and services side of the business has become increasingly important, and CEO Tim Cook even went so far as to state out right that Apple is "not a hardware company." Not once, but twice.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/7nJO-jqNfDQ/
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